When’s the last time you Googled yourself? Or your business? (Go ahead — I’ll wait.)
What comes up matters. A lot.
In fact, for many users, your reputation is the first click — and your website is the second.
That’s where Online Reputation Management (ORM) comes in. It’s not just for celebrities or big brands in damage control mode. ORM is for anyone who cares about how their business appears when someone searches their name.
And they will search.
ORM Isn’t About Hiding — It’s About Shaping
ORM is the art (and science) of making sure what’s true and valuable about you is what actually shows up in search.
That means:
- Suppressing outdated, inaccurate, or negative content
- Promoting trustworthy, high-authority mentions
- Optimizing branded search terms (yes, SEO meets ORM here)
- Ensuring your website, socials, and profiles align — clean, consistent, and active
The difference between “This person looks credible” and “Not sure if this is a scam” often comes down to page one of Google.
ORM isn’t damage control. It’s digital positioning. And in 2025? That’s part of the brand.